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With 1.3 billion potential consumers, China is a huge but complex market. We explore the national rules and dynamics governing distribution in a challenging sector.

This article explores the different models for selling your products in China (including through cross-border e-commerce) and navigates you through the legal and regulatory regimes on product distribution in China.

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Key contacts

赵秋丹 photo

赵秋丹

资深顾问,科伟史密夫斐尔, Mainland China

赵秋丹
刘依兰 photo

刘依兰

中国公司事务主管合伙人, Shanghai

刘依兰
Kristin Stammer photo

Kristin Stammer

Executive Partner, East, Sydney

Kristin Stammer
Susan Black photo

Susan Black

Partner, Global Co-Head of Consumer Sector, London

Susan Black

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Mainland China Consumer Consumer Angela Zhao Nanda Lau Kristin Stammer Susan Black